Florence Community Profile

PO Box 340, Florence, OR 97439
Phone 541-997-3436 • Fax 541-997-6814
Web Page http://www.ci.florence.or.us/ • E-Mail: rodger.bennett@ci.florence.or.us

City Location

County(ies): Lane    Incorporated in 1893
Location: Mid-portion of the Oregon/Pacific Ocean coast
Nearest Major Highway and Distance: Hwy 101 | local
Nearest Major City and Distance:
Eugene | 60 miles, Estimated Drive Time: 1 1/2 hours
Distance to Portland: 164 miles

Source: Oregon Department of Transportation, State of Oregon Map; Oregon Blue Book

Recreational Amenities

Oregon Dunes National Recreation Area, Neptune State park, Devils Elbow State Park, Washburne Memorial State Park, Honeyman State Park.

Planning a vacation or a tour through an area of Oregon? Visit the Oregon Tourism Commission's web site at http://www.traveloregon.com/ for more information.

Source: City Administration, local chamber of commerce, local convention and visitor bureau


Elevation: 11'      Measurement Location: Honeyman State Park

Monthly Ave. Low: 37°F           Monthly Ave. High: 69°F
Hottest Month: September                   Coldest Month: January
Driest Month: July                    Wettest Month: December
Average annual precipitation: 76.010"

Humidity (Hour 10, local time):
Average July afternoon humidity: 57%
Average January afternoon humidity: 88%

Source: Oregon Climate Service

Information in the Community Profiles was derived from many sources, including local, state and federal sources. The Oregon Business Development Department cannot accept responsibility for errors or omissions. Questions and comments may be directed to the department by telephone 503-986-0123, by fax 503-581-5115 or by email biz.info@state.or.us.

Profile Topics

Community Age Groups
Industries and Products
Demographic Data
5 Largest Employers
Economic Development Orgs
Financial Institutions
Business Taxes
Public Safety
Community Communications
Water Supply
Wastewater Treatment System
Natural Gas & Electrical

Profiles Home Page



City of Florence5,171 7,263 8,185 8,270
Lane County 282,912 322,959 336,085 339,740
Sources: 1990, 2000 US Census; 2205, 2006 Center for Population Research and Census, Portland State University. 0 indicates data is unavailable.

Lane County 4,620 sq miles   74 persons/sq mile Sources: figures based on 2006 PSU population estimates;
Oregon Bluebook county square mileage

Community Age Groups

Under 5 years0 0 303 274

5-19 years0 0 876 1,073

20-44 years0 0 1,349 1,402

45-64 years0 0 1,123 1,738

65+ years0 0 1,511 2,776

Median Age0 0 46 55.8

Source: US Census, 0 or N/A indicates data is not available. Median value is the middle value, not an average.


Total Housing Units1970198019902000Median Value of
Housing, 2000
City of Florence784 2,031 2,741 4,242 $105,300
Lane County 66,198 102,424 116,676 138,946 $141,000

City of Florence 2000 Housing Breakout:Also visit Housing and
Community Services Web Site:
Vacancy Rate:14.47%
Median Owner Cost

Owner Occupied:2,407

Renter Occupied:1,157
Median Gross Rent:$614

Source: US Census. Median value is the middle value, not an average.

Economic Development and Employment

Principal Industries of the County(ies):
Lane County—Agriculture, education, tourism

Source: Oregon Employment Department, Covered Employment and Payroll Reports, 1998

Agricultural Products of the Area (Top 3 largest gross farm sales):
Lane County—Specialty products, grass and legume seeds, tree fruits and nuts

Source: Oregon State University, Extension Economic Information Office

Total Number of Manufacturing Companies in the County:
Lane County 808

Source: Oregon Employment Department, Covered Employment and Payroll Reports, 1998

Total Number of Manufacturing Companies in the City: 2
Source: City Administration

Economic Indicators

Lane CountyOregon


Labor Force166,711169,3131,802,9381,793,7731,840,133
Total Employment1,715,4531,679,9141,701,390
Unemployment Rate6.8%6.8%4.9%6.3%7.5%
Non-Farm Payroll Employment141,400142,0001,606,8001,596,1001,572,500
Total Covered Employment137,583137,9691,607,9441,596,9431,573,083
Total Covered Payroll
($ thousands county/
$ millions state)
Ave. Annual Payroll Per Employee$28,982$29,427$32,776$33,202$33,684
Number of Business Units9,8079,865108,432111,353113,097
Total Personal Income ($ millions)$843,744$864,640$94,999$98,500$101,358
Annual Per Capita Personal Income$$26,416$27,649$28,40028,792
Assessed Value of Property ($ millions)$0$23,013$198,911$210,435$219,878
Residential Construction
  Building Permits
  Value ($ thousands)





Travel Expenditures ($ millions)$0$464,700$6,133$6,128$6,208
Travel-Related Employment07,81089,80091,10090,200

 Preliminary Data
Sources: Oregon Employment Department; Center for Population Research & Census, PSU; U.S. Census Bureau; Bureau of Economic Analysis; Oregon Tourism Commission; Oregon Department of Revenue; Oregon Economic and Community Development Department.

5 Largest Employers, Public and Private as of May, 2002

Employer—Product/ServiceNumber of
Peace Harbor Hospital—Health Care 354

Fred Meyer—Retail 200

Siuslaw School District—Education 175

Siuslaw Care Center—Health Care 67

Oregon Pacific Banking Co.—Financial 63

Source: City Administration

Oregon Employment Labor Market Information

This link takes you to the Oregon Employment Department, Labor Market Analysis database. County information can be obtained here. http://olmis.emp.state.or.us/—Click on Regional Information.

Local and Regional Economic Development Organizations

City of Florence—http://www.ci.florence.or.us/ 541-997-3436

Chamber of Commerce—http://www.florencechamber.com/ 541-997-3128

Port of Siuslaw—http://www.portofsiuslaw.com/ 541-997-3426

Lane Council of Governments—http://www.lcog.org/ 541-687-8163

Economic & Community Development Department Regional Development Officer—http://econ.oregon.gov/ 541-242-2380

Source: City Administration, local chamber of commerce, Oregon Economic and Community Development Department


Public and Private Schools K–12

Public School District:
Siuslaw School District 97J
2111 Oak St
Florence, OR 97439-9618
Phone: 541-997-2651
Fax: 541-997-6748
Web site: http://www.siuslaw.k12.or.us/
E-mail: dpeterso@lane.k12.or.us

Staff and Enrollments:
District Certified Staff: reported October 2000—111
Total District Enrollment: reported October 2001—1,637

Other Schools in the School District (Private, Parochial)
To see if there are private and/or parochial schools in this district please visit http://www.ode.state.or.us/pubs/directory/

Source: Oregon Department of Education

Oregon Community Colleges and Public Universities

Oregon map with higher ed institutions identified

legend for map

For a list of public and private educational institutions in Oregon visit http://www.oregon4biz.com/ed.htm.


Oregon Economic and Community Development Department Workforce Advocate 503–986–0207, or visit http://www.oregon4biz.com/workforce.htm. Locate local workforce assistance at http://www.worksourceoregon.org/.

Financial Information

Financial Institutions

Commercial Banks: 4   Savings and Loans: 1   Credit Unions: 2

Source: City Administration


Sales Tax Oregon has no general sales tax.

Property Tax
Property—Who pays? Owners of real and business personal property, according to the assessed value of taxable residential, commercial, farm, industrial, utility and timber property.

County assessors use permanent rates set for all taxing districts in fiscal year 1997–98, when taxes were significantly reduced with a statewide average 17 percent cut in tax levies. Certain types of levies are outside this reduction. The tax rates cannot exceed $15 per $1,000 of real market value. For 1997–98, all property was valued by county assessors at 90 percent of the July 1, 1995, levels. For subsequent years, assessed values are limited to a 3 percent annual growth rate. Construction since July 1, 1995, is valued at the average rate of similar properties in the area. Business personal property requires annual filing. One–third payment is due by November 15. If fully paid by November 15, a 3 percent discount is allowed. Special exemptions, tax relief programs and deferrals are available. For more information contact the Lane County assessor’s office at 541–682–4170.

Tax rates are representative of the largest tax code in the city. The rates are expressed as tax liability per $1,000 of assessed property value.

Lane County
Average Compressed Tax Rate 1997-98$14.44
Average Compressed Tax Rate 1998-99$14.11
Average 1999 Housing Value$0
Ave Res Property Tax Paid on Ave House 1997-98$1,379.52
Ave Res Property Tax Paid on Ave House 1998-99$0
Average School rate 1998-99 . . . . . . . . $5.43

Average Non-School Rate 1998-99. . . . $7.03

Average City Rate 1998-99 . . . . . . . . . $4.22

Business Taxes
Property—see above

Income—Corporations doing or authorized to do business in Oregon pay excise tax. Corporations not doing or authorized to do business, but having income from an Oregon source, pay income tax. For more information contact the Oregon Department of Revenue, 955 Center St., NE, Salem, OR 97301, 503–378–4988, http://www.oregon.gov/DOR/.

Unemployment Insurance—Employers pay this. For 2002, new employers are assigned a fixed rate of 3 percent of taxable wage base. Tax rates for existing employers are based on employers' experience and range from 1 percent to 5.4 percent of taxable wage base. Taxes are paid quarterly and are due by the end of the month following the quarter. In 2002, the tax is paid on the first $25,000 of wages paid to each employee. The rate schedule in effect depends on the balance in the Trust Fund as of August 31 each year and the amount of revenue needed to maintain the balance at a level adequate to pay benefits. For more information contact the Oregon Employment Department, 875 Union St., NE, Salem, OR 97301, 503–947–1488, web http://www.employment.oregon.gov/.

Utilities, Railroad, Weight-mile—Who pays? All railroads and investor-owned utilities operating with the state pay an annual fee. For-hire and private motor carriers operating into, within and through the state pay weight-mile taxes. Rates—limit of .25 percent of gross operating revenues of investor-owned utilities; .25 percent charged on 2002 revenues. Limit of .35 percent on gross operating revenues of railroads; .267 percent charged in 2002 revenues. Applications, plate fees and per-mile rates dependent on declared combined weight of vehicle. For more information contact the Oregon Public Utility Commission, 550 Capitol St., NE, Suite 215, Salem, OR 97301–2551, 503–378–6611, web http://www.oregon.gov/PUC/; Oregon Department of Transportation, Rail Section, 555 13th St., NE, Salem, OR 97310–1333, 503–986–4125, web http://www.oregon.gov/ODOT/RAIL/; Oregon Department of Transportation, Motor Carrier Transport Branch, 550 Capitol St., NE, Salem, OR 97301–3871, 503–378–6699, web http://www.oregon.gov/ODOT/MCT/.

Oregon's Business Incentives.

Other incentives: Enterprise Zone--Three to Five year tax exemption to induce eligible businesses to make additional investments that will improve employment opportunities, spur economic growth and diversify business activity. New capital in a zone receives a toal abatement for at least three years from the local assessment of ad valorem property taxes. Eligible businesses include manufactures, processors, shippers and other operations that serve businesses. Qualified property includes new buildings, additions, equipment and machinery.

Motor Vehicle Licensing, Driver Licensing, Fuels—Who pays? Owners and operators of motor vehicles. Oil companies importing fuels. Truckers using Oregon highways. Fees—Registration fees, driver license fees and renewals (contact the Oregon Driver & Motor Vehicle Services division 503–945–5000, web http://www.oregon.gov/ODOT/DMV/

Hunting and Fishing Licenses—contact Oregon Department of Fish and Wildlife, PO Box 59, Portland, OR 97207, general information 503–872–5268, licenses/tags/permits 503–872–5275, web http://www.dfw.state.or.us/.

Amusement Device Tax—An excise tax is imposed upon every person who operates an amusement device in Oregon. An amusement device is a video lottery game terminal. More information from the Oregon Lottery Commission, 500 Airport Rd SE, Salem, 97301, web http://www.oregonlottery.org/.

Emergency Communications (9–1–1) Tax—Telephone companies providing local exchange access services in Oregon Collect this tax from their customers. The tax, which is $0.75 per line per month, is reported and paid quarterly. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Hazardous Substance Fee—Paid by possessors of nonpetroleum hazardous substance. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Petroleum Load Fee—Paid by petroleum suppliers and importers to Oregon. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Timber Severance Tax—Paid by timber owners on harvested timber’s value. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Forest Products Harvest Tax—Paid on timber cut from any land in Oregon. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Dry Cleaning Tax—Paid by operators of dry cleaning facilities. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Alcoholic Beverages—Manufacturers and/or import wholesalers of malt beverages and wines pay a privilege tax. Manufacturers, wholesalers and retailers of distilled spirits, malt beverages and wines pay license fees. Employees who serve alcoholic beverages pay for service permits. For more information contact the Oregon Liquor Control Commission, PO Box 22297, Portland, OR 97222, 503–872–5000 or 1–800–452–6522 (in Oregon), web http://www.oregon.gov/OLCC/.

Tobacco Products—Cigarette and tobacco products distributors are required to purchase tax stamps for cigarettes or pay a percentage of the wholesale price on other tobacco products. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Transit Payroll Tax–paid by employers in the Tri-Met (Portland area) and Lane Transit District (Eugene) for mass transit systems. Administered by the Department of Revenue, web http://www.oregon.gov/DOR/.

Many local governments in Oregon collect other taxes, such as hotel-motel taxes. Contact the city or county in which you are interested for more complete information about taxes in that area.

Source: Oregon Department of Revenue, “A Summary of Taxes,” January 2002; County information–County Assessor’s Office

Community Services and Resources

Public Safety/Emergency Services

Fire Station(s) serving community:
Number of paid and volunteer firefighters: 105
Rating by Insurance Services Organization (ISO): 45
Source: Oregon State Fire Marshal, Oregon Fire Service Resource Directory 2000

Police Department: Florence Police Department
Number of paid and reserve officers: 19

Nearest Hospital and distance: Peace Harbor Hospital, Florence
Regional Hospital and distance: Peace Harbor Hospital, Florence
Emergency services to community: Ambulance Service
General Clinic(s): 0

Source: City Administration

Communications Resources

Local Newspapers: Siuslaw News

Regional Newspapers: Register Guard

Radio Stations: 2 local stations

TV Stations: None

Available Cable Television: Charter Communications

Telephone Service Provider(s): Qwest

Local Internet Service Provider(s): Yes
Number of Internet Service Providers: 2
Source: City Administration

Library System
Siuslaw Public Library

Source: City Administration

Planning Service/Regulatory

Regulatory SystemYear AcknowledgedYear Last
Year of Periodic ReviewComments
Comprehensive Plan1983
Zoning Ordinance

Building Permit System

Subdivision Ordinance

Strategic Plan

Territory Covered by Zoning
Municipality Data unavailable at this time.     County Data unavailable at this time.
Source: City Administration

Industrial Lands
Does the Community seek industrial development? Yes
Access Statewide industrial lands database—http://www.oregonprospector.com/
Source: Economic and Community Development Department

Special Districts and Associations (ports, water, sewer, etc.)
Name of Special District and the Oregon Revised Statute it was created under:
Heceta Water District, ORS; Lane County E.S.D.; Port of Siuslaw; Siuslaw Public Library District; Siuslaw R.F.P.D.; Siuslaw S.W.C.D.; Western Lane Ambulance District; Western Lane Hospital District

Special Districts Association of Oregon—727 Center St., NE Salem, OR 97301, 503–371–8667 or 800–285–5461 http://www.sdao.com/
Source: City Administration


Water Supply

Operator: City of Florence
Supply: Capacity (MGD)– ; Pressure (PSI)–

Current Water Utilization on Meter Size (MGD): MGD
Water Costs per thousand gallons: Base rate per/thousand =
Water Costs for Total Consumption of Residential: Based on 7,000 gallons =

Age of Water System:

Water System Comment(s): System Development charges–Residential: $3,594/dwelling unit + .078/sq ft lot area; Commercial: $2,353 + $176/registered parking space + .078/sq ft of lot area. Hook up fees based on meter size.

Compliance Issues: Yes

Water debt repayment included as part of tax assessment? Data unavailable at this time.

Date of Current Master Plan:

Plans for Upgrading or Expanding:
Source: City Administration

Wastewater Treatment System

Operator: City of Florence          Age of Wastewater Collection System:

System Design Capacity (MGD): MGD     System Utilization (MGD): MGD
Collection System Fees:     Hook-up or Connection Fee:
Access Fee or System Development Fee:

Comment(s) on Wastewater System:

Compliance Issues:

Date of Last Facility Plan:

Plans for Upgrade/Expansion:

Storm Drain: No    Storm Water Discharge Fee:
Fees or issues related to storm drains:
Source: City Administration


Is there access to broadband

If yes, check all that apply:

Is there route diversity? Data unavailable at this time.
AccessMonthly FeeOther Fee
T1 Yes
Cable No

For Oregon Telecommunications information and resources, visit http://www.oregon4biz.com/inn.htm.

Natural Gas—Provider: None
Lines and Feed:

Rate Structure:

Plans for Upgrade/Expansion:

Electrical—Provider: Central Lincoln People’s Utility District
Lines and Feed:

Rate Structure Basic: $66/mo; demand $5.94/kw; energy $2.05/kwh (April-August), $2.64/kwh (September-March)

Plans for Upgrade/Expansion:

Solid Waste Management: Lane County

Permit Status:

Utility Expansion Plans:

Utilities Source: City Administration; PGE information supplied by PGE. Note: We update utility rates periodically. Actual rates may change more often than that. For the most current rate for any carrier please consult the Public Utilities Commission web site at http://www.puc.state.or.us/commsion/default.htm Click on the Statistics 200x label (x being the most recent year).


Highways Hwy 101 N/S route, local access   Transportation Access Fee: $0

Community Air Service Yes Florence City Airport If no local service, list closest Air Facility
Air Passenger Service: No
Airport Freight Service: Yes
Air Service Comments: Navigation Aids: VOR; GPS (in near future); AWOS. Runway dimensions: 15/33: 3,000' x 60'; Other: Pilot Lounge; Overnight tie-down or hangers available; Courtesy car and bicycles available, 2 golf courses within 3 miles

Rail Service: No 
Freight Service: No    Passenger Service: Yes
If no local service, list closest Rail Service: Amtrak in Eugene

Marine Yes
Description: barge facilities–local
Docks, Port Facilities: Port of Siuslaw-berths
Plans for Upgrade/Expansion:

Transportation issues which might confront development, such as non-attainment air shed, etc.: Two motor carriers

Public Transportation Comment:

Bus Service Available in the Community: Yes Para-Transit
Scheduled Bus Service Available: Yes    Buses Per Day: 7
Local Charter Services: No Greyhound--twice daily north and south bound
Distance to Nearest Bus Service:

Trucking Service
Scheduled Freight Carrier Services: No  
Overnight Express Parcel Service Available: No 
Overnight Express Mail Service Available: No
Transportation Comments:

For more information relating to transportation topics please visit the Department of Transportation web site. Airports (maps and general information) http://www.tripcheck.com/About/airport.htm; Bicycle and Pedestrian Route information http://www.tripcheck.com/About/bicycle.htm; Public Transportation, bus and rail http://www.tripcheck.com/About/busrail.htm.

Source: City Administration, local chamber of commerce (proprietary information)