Talent Community Profile

PO Box 445, Talent, OR 97540-0445
Phone 541-535-1566 • Fax 541-535-7423
Web Page http://www.cityoftalent.org/ • E-Mail: talent@cityoftalent.org

City Location

County(ies): Jackson    Incorporated in 1910
Location: Southwest Oregon in the Rogue Valley
Nearest Major Highway and Distance: I-5 | Local miles
Nearest Major City and Distance:
Ashland | 5 miles, Estimated Drive Time: 8 minutes
Distance to Portland: 277 miles

Source: Oregon Department of Transportation, State of Oregon Map; Oregon Blue Book

Recreational Amenities

Mt. Ashland Ski Resort, Valley orchards, Rogue River, Shakespearean Festival, lakes, Peter Britt Music Festival, Valley of the Rogue State Park, Stewart State Park, Casey State Park, Rogue River National Forest, Klamath National Forest.

Planning a vacation or a tour through an area of Oregon? Visit the Oregon Tourism Commission's web site at http://www.traveloregon.com/ for more information.

Source: City Administration, local chamber of commerce, local convention and visitor bureau


Elevation: 1,635'      Measurement Location: Medford

Monthly Ave. Low: 30°F           Monthly Ave. High: 89°F
Hottest Month: July                  Coldest Month: January
Driest Month: July                    Wettest Month: December
Average annual precipitation: 21.450"

Humidity (Hour 10, local time):
Average July afternoon humidity: 45%
Average January afternoon humidity: 88%

Source: Oregon Climate Service

Information in the Community Profiles was derived from many sources, including local, state and federal sources. The Oregon Business Development Department cannot accept responsibility for errors or omissions. Questions and comments may be directed to the department by telephone 503-986-0123, by fax 503-581-5115 or by email biz.info@state.or.us.

Profile Topics

Community Age Groups
Industries and Products
Demographic Data
5 Largest Employers
Economic Development Orgs
Financial Institutions
Business Taxes
Public Safety
Community Communications
Water Supply
Wastewater Treatment System
Natural Gas & Electrical

Profiles Home Page



City of Talent3,274 5,589 6,255 6,415
Jackson County 146,389 181,269 194,515 198,615
Sources: 1990, 2000 US Census; 2205, 2006 Center for Population Research and Census, Portland State University. 0 indicates data is unavailable.

Jackson County 2,801 sq miles   71 persons/sq mile Sources: figures based on 2006 PSU population estimates;
Oregon Bluebook county square mileage

Community Age Groups

Under 5 years0 194 209 421

5-19 years34 544 578 1,183

20-44 years0 932 1,114 2,002

45-64 years0 477 494 1,035

65+ years13 430 779 948

Median Age30 31 37 34.3

Source: US Census, 0 or N/A indicates data is not available. Median value is the middle value, not an average.


Total Housing Units1970198019902000Median Value of
Housing, 2000
City of Talent560 972 1,438 2,420 $91,100
Jackson County 30,077 48,450 60,376 75,737 $140,000

City of Talent 2000 Housing Breakout:Also visit Housing and
Community Services Web Site:
Vacancy Rate:4.63%
Median Owner Cost

Owner Occupied:850

Renter Occupied:462
Median Gross Rent:$656

Source: US Census. Median value is the middle value, not an average.

Economic Development and Employment

Principal Industries of the County(ies):
Jackson County—Lumber, recreation and tourism

Source: Oregon Employment Department, Covered Employment and Payroll Reports, 1998

Agricultural Products of the Area (Top 3 largest gross farm sales):
Jackson County—Tree fruits and nuts, cattle and calves, specialty products

Source: Oregon State University, Extension Economic Information Office

Total Number of Manufacturing Companies in the County:
Jackson County 384

Source: Oregon Employment Department, Covered Employment and Payroll Reports, 1998

Total Number of Manufacturing Companies in the City: 8
Source: City Administration

Economic Indicators

Jackson CountyOregon


Labor Force92,50094,1961,802,9381,793,7731,840,133
Total Employment1,715,4531,679,9141,701,390
Unemployment Rate6.3%7.1%4.9%6.3%7.5%
Non-Farm Payroll Employment74,13073,9801,606,8001,596,1001,572,500
Total Covered Employment74,10774,6881,607,9441,596,9431,573,083
Total Covered Payroll
($ thousands county/
$ millions state)
Ave. Annual Payroll Per Employee$27,224$28,098$32,776$33,202$33,684
Number of Business Units5,5085,657108,432111,353113,097
Total Personal Income ($ millions)$473,292$494,013$94,999$98,500$101,358
Annual Per Capita Personal Income$$26,477$27,649$28,40028,792
Assessed Value of Property ($ millions)$0$14,817$198,911$210,435$219,878
Residential Construction
  Building Permits
  Value ($ thousands)





Travel Expenditures ($ millions)$0$275,600$6,133$6,128$6,208
Travel-Related Employment04,15089,80091,10090,200

 Preliminary Data
Sources: Oregon Employment Department; Center for Population Research & Census, PSU; U.S. Census Bureau; Bureau of Economic Analysis; Oregon Tourism Commission; Oregon Department of Revenue; Oregon Economic and Community Development Department.

5 Largest Employers, Public and Private as of February, 2002

Employer—Product/ServiceNumber of
WalMart—Retail 165

Fabricated Glass Spec.—Specialty Flat Glass & Mirror 107

Phoenix Talen School District—Education 81

Micro Train—Adult Model Trains 18

City of Talent—City Services 6

Source: City Administration

Oregon Employment Labor Market Information

This link takes you to the Oregon Employment Department, Labor Market Analysis database. County information can be obtained here. http://olmis.emp.state.or.us/—Click on Regional Information.

Local and Regional Economic Development Organizations

City of Talent—http://www.cityoftalent.org/ 541-535-1566

Rogue Valley Council of Governments 541-664-6674

Small Business Development Center—http://www.rogue.cc.or.us/ 541-471-3515

Southern Oregon Regional Economic Development, Inc.—http://www.soredi.org/ 541-779-0953

Economic & Community Development Department Regional Development Officer—http://econ.oregon.gov/ 541-776-6234

Source: City Administration, local chamber of commerce, Oregon Economic and Community Development Department


Public and Private Schools K–12

Public School District:
Phoenix-Talent School District 4
PO Box 698
Phoenix, OR 97535-0698
Phone: 541-535-1517
Fax: 541-535-3928
Web site: http://id.mind.net/district4/

Staff and Enrollments:
District Certified Staff: reported October 2000—172
Total District Enrollment: reported October 2001—2,892

Other Schools in the School District (Private, Parochial)
To see if there are private and/or parochial schools in this district please visit http://www.ode.state.or.us/pubs/directory/

Source: Oregon Department of Education

Oregon Community Colleges and Public Universities

Oregon map with higher ed institutions identified

legend for map

For a list of public and private educational institutions in Oregon visit http://www.oregon4biz.com/ed.htm.


Oregon Economic and Community Development Department Workforce Advocate 503–986–0207, or visit http://www.oregon4biz.com/workforce.htm. Locate local workforce assistance at http://www.worksourceoregon.org/.

Financial Information

Financial Institutions

Commercial Banks: 1   Savings and Loans: 0   Credit Unions: 0

Source: City Administration


Sales Tax Oregon has no general sales tax.

Property Tax
Property—Who pays? Owners of real and business personal property, according to the assessed value of taxable residential, commercial, farm, industrial, utility and timber property.

County assessors use permanent rates set for all taxing districts in fiscal year 1997–98, when taxes were significantly reduced with a statewide average 17 percent cut in tax levies. Certain types of levies are outside this reduction. The tax rates cannot exceed $15 per $1,000 of real market value. For 1997–98, all property was valued by county assessors at 90 percent of the July 1, 1995, levels. For subsequent years, assessed values are limited to a 3 percent annual growth rate. Construction since July 1, 1995, is valued at the average rate of similar properties in the area. Business personal property requires annual filing. One–third payment is due by November 15. If fully paid by November 15, a 3 percent discount is allowed. Special exemptions, tax relief programs and deferrals are available. For more information contact the Jackson County assessor’s office at 541–776–7154.

Tax rates are representative of the largest tax code in the city. The rates are expressed as tax liability per $1,000 of assessed property value.

Jackson County
Average Compressed Tax Rate 1997-98$12.43
Average Compressed Tax Rate 1998-99$12.37
Average 1999 Housing Value$101,589
Ave Res Property Tax Paid on Ave House 1997-98$1,230.71
Ave Res Property Tax Paid on Ave House 1998-99$1,256.66
Average School rate 1998-99 . . . . . . . . $6.38

Average Non-School Rate 1998-99. . . . $6.74

Average City Rate 1998-99 . . . . . . . . . $3.23

Business Taxes
Property—see above

Income—Corporations doing or authorized to do business in Oregon pay excise tax. Corporations not doing or authorized to do business, but having income from an Oregon source, pay income tax. For more information contact the Oregon Department of Revenue, 955 Center St., NE, Salem, OR 97301, 503–378–4988, http://www.oregon.gov/DOR/.

Unemployment Insurance—Employers pay this. For 2002, new employers are assigned a fixed rate of 3 percent of taxable wage base. Tax rates for existing employers are based on employers' experience and range from 1 percent to 5.4 percent of taxable wage base. Taxes are paid quarterly and are due by the end of the month following the quarter. In 2002, the tax is paid on the first $25,000 of wages paid to each employee. The rate schedule in effect depends on the balance in the Trust Fund as of August 31 each year and the amount of revenue needed to maintain the balance at a level adequate to pay benefits. For more information contact the Oregon Employment Department, 875 Union St., NE, Salem, OR 97301, 503–947–1488, web http://www.employment.oregon.gov/.

Utilities, Railroad, Weight-mile—Who pays? All railroads and investor-owned utilities operating with the state pay an annual fee. For-hire and private motor carriers operating into, within and through the state pay weight-mile taxes. Rates—limit of .25 percent of gross operating revenues of investor-owned utilities; .25 percent charged on 2002 revenues. Limit of .35 percent on gross operating revenues of railroads; .267 percent charged in 2002 revenues. Applications, plate fees and per-mile rates dependent on declared combined weight of vehicle. For more information contact the Oregon Public Utility Commission, 550 Capitol St., NE, Suite 215, Salem, OR 97301–2551, 503–378–6611, web http://www.oregon.gov/PUC/; Oregon Department of Transportation, Rail Section, 555 13th St., NE, Salem, OR 97310–1333, 503–986–4125, web http://www.oregon.gov/ODOT/RAIL/; Oregon Department of Transportation, Motor Carrier Transport Branch, 550 Capitol St., NE, Salem, OR 97301–3871, 503–378–6699, web http://www.oregon.gov/ODOT/MCT/.

Oregon's Business Incentives.

Other incentives: Urban Renewal District

Motor Vehicle Licensing, Driver Licensing, Fuels—Who pays? Owners and operators of motor vehicles. Oil companies importing fuels. Truckers using Oregon highways. Fees—Registration fees, driver license fees and renewals (contact the Oregon Driver & Motor Vehicle Services division 503–945–5000, web http://www.oregon.gov/ODOT/DMV/

Hunting and Fishing Licenses—contact Oregon Department of Fish and Wildlife, PO Box 59, Portland, OR 97207, general information 503–872–5268, licenses/tags/permits 503–872–5275, web http://www.dfw.state.or.us/.

Amusement Device Tax—An excise tax is imposed upon every person who operates an amusement device in Oregon. An amusement device is a video lottery game terminal. More information from the Oregon Lottery Commission, 500 Airport Rd SE, Salem, 97301, web http://www.oregonlottery.org/.

Emergency Communications (9–1–1) Tax—Telephone companies providing local exchange access services in Oregon Collect this tax from their customers. The tax, which is $0.75 per line per month, is reported and paid quarterly. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Hazardous Substance Fee—Paid by possessors of nonpetroleum hazardous substance. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Petroleum Load Fee—Paid by petroleum suppliers and importers to Oregon. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Timber Severance Tax—Paid by timber owners on harvested timber’s value. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Forest Products Harvest Tax—Paid on timber cut from any land in Oregon. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Dry Cleaning Tax—Paid by operators of dry cleaning facilities. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Alcoholic Beverages—Manufacturers and/or import wholesalers of malt beverages and wines pay a privilege tax. Manufacturers, wholesalers and retailers of distilled spirits, malt beverages and wines pay license fees. Employees who serve alcoholic beverages pay for service permits. For more information contact the Oregon Liquor Control Commission, PO Box 22297, Portland, OR 97222, 503–872–5000 or 1–800–452–6522 (in Oregon), web http://www.oregon.gov/OLCC/.

Tobacco Products—Cigarette and tobacco products distributors are required to purchase tax stamps for cigarettes or pay a percentage of the wholesale price on other tobacco products. More information from the Oregon Department of Revenue, web http://www.oregon.gov/DOR/.

Transit Payroll Tax–paid by employers in the Tri-Met (Portland area) and Lane Transit District (Eugene) for mass transit systems. Administered by the Department of Revenue, web http://www.oregon.gov/DOR/.

Many local governments in Oregon collect other taxes, such as hotel-motel taxes. Contact the city or county in which you are interested for more complete information about taxes in that area.

Source: Oregon Department of Revenue, “A Summary of Taxes,” January 2002; County information–County Assessor’s Office

Community Services and Resources

Public Safety/Emergency Services

Fire Station(s) serving community: Talent Fire Department, 1 station
Number of paid and volunteer firefighters: 21
Rating by Insurance Services Organization (ISO): 5*
Comments: 1998 data; *ISO rating and number of firefighters unreported in directory-last reported numbers
Oregon State Fire Marshal, Oregon Fire Service Resource Directory 2000

Police Department: Talent Police Department
Number of paid and reserve officers: 8
Comments: None

Nearest Hospital and distance: Ashland Community Hospital, 5 miles in Ashland
Regional Hospital and distance: Ashland Community Hospital, 5 miles in Ashland
Emergency services to community: Fire District #5
General Clinic(s): 1

Source: City Administration

Communications Resources

Local Newspapers: City Newsletter - "The Flash"

Regional Newspapers: Ashland Daily Tidings, Medford Mail Tribune

Radio Stations: No local stations

TV Stations: No local stations

Available Cable Television: Charter Cable

Telephone Service Provider(s): Qwest

Local Internet Service Provider(s): No
Number of Internet Service Providers: Data unavailable at this time.
Source: City Administration

Library System
1 public library

Source: City Administration

Planning Service/Regulatory

Regulatory SystemYear AcknowledgedYear Last
Year of Periodic ReviewComments
Comprehensive Plan1982 2001 2004
Zoning Ordinance

Building Permit System

Subdivision Ordinance

Strategic Plan

Territory Covered by Zoning
Municipality Yes     County No
Source: City Administration

Industrial Lands
Does the Community seek industrial development? Yes
Access Statewide industrial lands database—http://www.oregonprospector.com/
Source: Economic and Community Development Department

Special Districts and Associations (ports, water, sewer, etc.)
Name of Special District and the Oregon Revised Statute it was created under:
Applegate Valley R.F.P.D. #9, ORS; Bear Creek Valley Sanitary Authority; Charlotte Ann Water District; Coalmine Road Improvement District; Colestin Rural Fire District; Eagle Point Irrigation District; Elk City Water District; Jackson County E.S.D.; Jackson County Fire District #3, #4, #5 and #6; Jackson County Vector Control District; Jackson S.W.C.D.; Jacksonville Highway Water District; Kings Highway Water District; Lake Creek R.F.P.D.-Jackson County; Little Butte Irrigation Company; Medford Irrigation District; Medford R.F.P.D. #2; Nye Ditch Users, Inc.; Prospect R.F.P.D.; Rogue River R.F.P.D.; Rogue River Valley Irrigation District; Rogue Valley Council of Governments; Rogue Valley Transit District; Sams Valley Irrigation Association; Southern Oregon Regional Communications; Table Rock District Improvement Company; Talent Irrigation District; Valley Vista Estates Water Improvement District

Special Districts Association of Oregon—727 Center St., NE Salem, OR 97301, 503–371–8667 or 800–285–5461 http://www.sdao.com/
Source: City Administration


Water Supply

Operator: Medford Water Commission
District: N/A
Source: Surface Water; Lost Creek Lake
Supply: Capacity (MGD)–1.20; Pressure (PSI)–75.00

Current Water Utilization on Meter Size (MGD): 0.80-1.20 MGD
Water Costs per thousand gallons: Base rate per/thousand = $16.14 month + $4.04/1,000 gal. Charges increase for use outside city limits.
Water Costs for Total Consumption of Residential: Based on 7,000 gallons = $32.70

Age of Water System: 1979

Water System Comment(s): System Development Charges: water, parks, streets and storm drain. Hook up fees based on meter size: 3/4" $500.00; 1" $600.00; etc. Other fees: $150 for meters outside city limits. New reservoir, 2001. Lines in varying age from 1960's forward.

Compliance Issues: None

Water debt repayment included as part of tax assessment? No

Date of Current Master Plan: 1999

Plans for Upgrading or Expanding: Major water service facilities upgrade completed Fall 2002. Line improvements planned for the future.
Source: City Administration

Wastewater Treatment System

Operator: Bear Creek Valley Sanitation Authority          Age of Wastewater Collection System: 1996
District: N/A

System Design Capacity (MGD): 18.00 MGD     System Utilization (MGD): 0.72 MGD
Collection System Fees: $713/mo*    Hook-up or Connection Fee: $1.53/mo. sewer**
Access Fee or System Development Fee: $1,010/single family res.; $131/tub, $101/disposal, $51/drinking fountain; $13/floor drain; $81/sink; $172/urinal; $333/water closet. Wet Indus. charges

Comment(s) on Wastewater System: *Plus $0.22/300 ppm of BOD (ORD no. 83-1). **$0.44/1,000 gallons of water delivered to premises. Currently, excess waste is discharged into Rogue River. Wastewater system is continuously updated.

Compliance Issues: None

Date of Last Facility Plan: 1999

Plans for Upgrade/Expansion: None

Storm Drain: Yes    Storm Water Discharge Fee:
Fees or issues related to storm drains: 1.41/month
Source: City Administration


Is there access to broadband

If yes, check all that apply:
Microwave Satellite

Is there route diversity? Yes
AccessMonthly FeeOther Fee
T1 Yes
DSL Data unavailable
Cable Data unavailable

For Oregon Telecommunications information and resources, visit http://www.oregon4biz.com/inn.htm.

Natural Gas—Provider: Avista
Lines and Feed: Within city: 2"-10" mins at 5-55 psi. Supporting gas transmission supplied from Northwest Pipeline Corp and PGT

Rate Structure: #410 Residential: $.52785/therm + $4.00 month #420 Commercial: $.58275/therm + $4.00/month #424 Large Commercial: $44260/therm + $65.00/month #440 Interruptible: $.31976/therm + $1212.85/month (trans. rates available, contact WPNG)

Plans for Upgrade/Expansion: None

Electrical—Provider: Pacific Power & Light
Lines and Feed: Electrical lines and feed: 69kv, 115kv Transport lines; 20.8kv, 12.47kv Distribution lines

Rate Structure #4 Residential: $6.00/month + energy charge of $.05402/kwh

#25 Commercial: minimum charge $10.00/month + $.55/kw, $2.25/kwh over 15 kw demand charge + $.0625 for first 3,000 kwh energy charge

#48 Industrial: $250.00 + $.50/kwh for 4,000 kw or less (over 4,000kw $440.00 + $.45/kwh). Billing demand charge for $2.77 for each kwh + energy charge of $.03275/kwh.

Plans for Upgrade/Expansion: None

Solid Waste Management: Ashland Sanitary & Recycling

Permit Status: Current

Utility Expansion Plans: None

Utilities Source: City Administration; PGE information supplied by PGE. Note: We update utility rates periodically. Actual rates may change more often than that. For the most current rate for any carrier please consult the Public Utilities Commission web site at http://www.puc.state.or.us/commsion/default.htm Click on the Statistics 200x label (x being the most recent year).


Highways I-5 N/S route, local access; Hwy 99 N/S, local access   Transportation Access Fee: $0

Community Air Service No Rogue Valley International - Medford Airport, 3 carriers, 28 flights per day If no local service, list closest Air Facility
Air Passenger Service: Yes
Airport Freight Service: Yes 4 carriers, 10 flights per day Rogue Valley International Airport, 9 miles in Medford
Air Service Comments: ATA, VOR, ILS/DME, PAPE; runway 09/27: 3,145' x 100', 14/32: 8,800' x 150'; Charter service available

Rail Service: Yes Central Oregon, Pacific Railroad
Freight Service: Yes    Passenger Service: No
If no local service, list closest Rail Service:

Marine No

Transportation issues which might confront development, such as non-attainment air shed, etc.:

Public Transportation Comment: Rogue Valley Transit Authority District

Bus Service Available in the Community: Yes Greyhound
Scheduled Bus Service Available: Yes    Buses Per Day: 0
Local Charter Services: No 
Distance to Nearest Bus Service:

Trucking Service
Scheduled Freight Carrier Services: No  
Overnight Express Parcel Service Available: No 
Overnight Express Mail Service Available: No
Transportation Comments:

For more information relating to transportation topics please visit the Department of Transportation web site. Airports (maps and general information) http://www.tripcheck.com/About/airport.htm; Bicycle and Pedestrian Route information http://www.tripcheck.com/About/bicycle.htm; Public Transportation, bus and rail http://www.tripcheck.com/About/busrail.htm.

Source: City Administration, local chamber of commerce (proprietary information)